Shop Local on Small Business Saturday

Big name national retailers take the spotlight on Black Friday as their deep price cuts pull in shoppers in droves.

What about those mom-and-pop businesses all over the Matawan and Aberdeen area and beyond that are the backbone of America’s economy? Just when do they get their day?

That’s basically the question that was asked back in 2010 when the concept of Small Business Saturday was born.

Small Business Saturday is “a day to celebrate and support small businesses and all they do for their communities,” the U.S. Small Business Administration explains on its website.

American Express gets the credit for founding the shopping holiday, which got its official start on Nov. 27, 2010, according to the Small Business Saturday Facebook page. Celebrating its third year on Nov. 24, the event drew over 100 million people last year, according to the Small Business Saturday website.

Locally owned business across the country now take part in Small Business Saturday, offering their own deals to rival those offered the day before on Black Friday.

For example, Home Video Studio will offer 20% off all video to DVD transfers and all photo video keepsakes. They also will donate an additional 10% of all orders to the American Red Cross. 

To find a list of all retailers in Matawan and Aberdeen that take part in the promotion, just visit the Small Business Saturday website, click on “Find Out Where To Shop” in the menu at the top of the screen and type in your ZIP code.

Here is a list of just a few of the local businesses participating in Small Business Saturday:

• Matawan World of Gardening
• Amravathi Indian Restaurant
• Aby's Mexican Restaurant
• Maloney's Pub and Grill
• My Sister's Closet
• La Riviera 
• Wrapture
• Papa Ganache
• Bart's Restaurant 
• 25 Burgers
• Trattoria Rustica
• Fitness City
• Peter Conte Salon
• InSync Hair Salon

What are your favorite small businesses in the Matawan-Aberdeen area? Share your thoughts in the comments section below!