Celebrate Second Annual Neighborhood Toy Store Day Today, Nov. 12

As a child, nothing compared to the enchanted feeling of shopping for toys at your local toy store. Gazing with wonder at the aisles of exciting choices…holding your new toy for the very first time…anticipation building inside you as you finally took your new gifts home.

On Nov. 12, The Hobby Shop will join over 500 stores across the country to celebrate the second annual national Neighborhood Toy Store Day.

"When you shop at an independent toy store, you are entering a universe of play possibilities," explains Kathleen McHugh, President of the American Specialty Toy Retailing Association (ASTRA). "Neighborhood Toy Store Day is about celebrating the role the local store plays in the community. We are highlighting the expertise your local store has in selecting just the right toy to help your child grow and learn through play."

“The Hobby Shop is no exception to this concept with its history rich in supporting and giving back to the community. It prides itself on creating a welcoming atmosphere in which our customers have an opportunity to actually play with games and toys such as Chugginton, Wedgits and our interactive train layout. This year we are proud to be helping Ronald McDonald House of Long Branch by donating a gift for every gift purchased from our Giving Tree Program.

Marvin Schutzer, owner of The Hobby Shop explained, “With the knowledge and experience in understanding of how kids play, ASTRA members have created a list of toys that deliver the highest value, inviting kids to use imagination, discovery and creative thinking.”

As part of the festivities, The Hobby Shop will offer a display and introduction to The Best Toys for Kids Awards Winners, a Craft Make ’n Take Zone, a Great Game Competition, Prizes, Raffles, Special Discounts in our Toys, Games, & Crafts Departments, and the kick-off to our Giving Tree Program.

“It’s very important for consumers to understand the uniqueness and outstanding quality of toys found at their local toy store versus a national chain,” McHugh stated. “Many of the toys you see at independently owned toy stores are not advertised on television and are mostly made by small manufacturers.”

And consumers can be confident that more of the dollars spent in local, independently-owned stores, stay in the community—25% percent more in contrast with national chains, according to the 3/50 Project. Resident business owners pour more money and energy back into the community in the form of everything from tax dollars to charity donations to participating in local initiatives through civic associations and area chambers of commerce.

McHugh urged shoppers to take this opportunity to be part of a celebration of community and to get to know their neighborhood toy store on Neighborhood Toy Store Day.

“By shopping locally, consumers will find great toys while supporting vibrant communities and sustainable economic development. Visit your neighborhood toy store and you may bring home more than just the perfect gift, you'll share the spirit of the season.”

Editor's Note: This has been updated since its publication to clarify that the Hobby Shop will be donating to the Ronald McDonald House of Long Branch.