You Wouldn't Dare. Or Would You?

Liz DiMarco Weinmann decided one day that she was not living the life she always dreamed, and instead of feeling sad about that, she did what many do not have the courage to do - she reinvented herself and her career.

"I had a long, lovely, happy and really fun career in advertising and marketing. I worked in New York for 20 years and after 9/11, I was in the Chrysler Building in a big, fancy corner office when I realized the world might end before we even know it," DiMarco Weinmann said. "I just had this epiphany like, "Oh my god, I need to be doing something more meaningful.""

DiMarco Weinmann, 59, of Matawan, left her twenty year long career in marketing and tryed on a few other careers. She worked five different jobs, including one at a non-profit in Washington, D.C., but none of them felt right.

"When you get to a certain age, you think you know everything. Through my experiences, I learned that is not the case," DiMarco Weinnman said.

After the fifth job, DiMarco Weinmann decided to pursue her MBA in Finance and Leadership from the Stern School of Business at New York University. 

Reflecting on research she did in school regarding leadership qualities for men and women, DiMarco Weinmann decided to put everything she learned into a book.

The end result: Get DARE From Here! 12 Principles and Practices for Women Over 40 to Take Stock, Take Action and Take Charge of the Rest of Their Lives.

According to DiMarco Weinmann, the book is divided into four sections - drive, advance, rule and express/experience. The book is part memoir, part workbook and part inspirational, giving a structured framework for women to discover how to take control and achieve their aspirations during the second half of their lives.

DiMarco Weinmann's book encourages woman to go online and publically first share their life aspirations and then take the plunge and achieve them.

"You have to ask yourself, are you living the life that you dreamt about when you were in your twenties?" DiMarco Weinmann said. "So many women are taught that after 40, we're toast."

DiMarco Weinmann hopes to put an end to that myth with her book, and even maybe a second book in the future that builds on the reinvention process.  

Editor's note: This article has been updated since its original publication to clarify that DiMarco Weinnman worked a series of jobs before attending business school, not after.