Are you Engaging?
Here are the 12 types of posts that consistently produce high levels of engagement.
Pictures, images and photo albums are rather popular with the fans. One of the top five Intel Facebook posts of 2011 wasn’t even technically a post; it was the photo album featuring images of new Intel museum in Santa Clara. The post was liked over 17,000 times and with over 1,000 comments. And it isn’t the only example.
2. Fill in the blank.
Let fans share their own perspective with you. Example would be “My favorite place to go on Memorial Day_____” Again, one of our highest performing posts.
Asking fans to share their story or point of view is one of the most effective ways to increase
engagement on your page. Though simple, this type of post is often overlooked by community managers. “Real or fake?” “What do you think?” “What is your story?” Father’s Day, BBQ or eat out? would do.
Your real fans as well as those who are not very well acquainted with your company would appreciate a little bit of trivia or sharing of historical company facts. How about trivia about a hobby or favorite team of yours. One client, I put Yankee trivia out.
People love quotes. Use them!
This one is a no-brainer. Videos, especially the unusual or funny ones, are always welcomed by fans. Rich media like pictures and videos are also one of the most shared formats on Facebook.
7. Holiday wishes.
Show the human side of your company by wishing your fans happy holidays throughout the year.
8. Celebrate milestones and say thank you.
Did you reach an important milestone? Celebrate with the fans! When Intel reached 500,000 fans, 1 million fans, etc. we celebrated on our Intel page by changing the profile picture and thanking our fans for being a part of our amazing community. The response was overwhelming.
9. Call to action.
If you want your content shared or your posts to be liked or commented on, ask! Simple “Like [or share] this post if you agree” or “What do you think?” would do the trick. However, use it sparingly.
10. Offer interesting challenges.
Quizzes or trivia questions might be interesting to your fans. Earlier this year I posted: Be the 1st to answer this question and win $10 gift card to our salon/spa, How many dimples on a golf ball?
11. Open the kimono.
Offer behind the scenes videos or the making of videos or posts that will give your fans exclusive inside scoop on what’s happening within your company. Example: behind the scenes of the making of a shower door or wrapping the car.
Want to know something? Ask your fans! And if you run out of ideas or if your content calendar suffers from the “boring bug” just ask your fans what they would like to see on the page and deliver on their expectations.
Answer your posts, post on your friends pages, learn to interact!!!
Jackie Berman, Pearls of Wisdom Media, LLC, 732 610 1567 email@example.com